Are you an ISP? A CLEC? A Broadband Service Provider? A MPLS/Data Provider? Perhaps a Telco? Maybe a CATV company with designs to serve the SME marketing place?

I bet I can guess what the number one item on your XMAS list is. Ready? Drum roll please… The top spot on your list: a new killer application. Not just any killer application. You want one that is a bandwidth hog.

Not too big a hog though, at least not initially; you don’t want the day one bandwidth requirements to scare customers away. For now, you want it to be big enough that you can sell another T1. You’re greedy though–you want the application to cause steady growth in your customers’ bandwidth needs. Something that they will use more over time–and use in a way that leads to greater bandwidth consumption.

To be continued…

So Now What?

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