Business Week ran a cover story called “Beyond Blogs” which revamped a story written three years ago when the blogosphere was just getting started. The idea is that everything has changed and blogging is no exception. Now the powerful change is broader than just blogs. Business Week focuses on the term “social media”. I encourage you to read this article.
Posted by Dan Caruso
May 29, 2008
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Loved it!
I’ve been studying digital marketing and it’s impact on business – it is absolutely fascinating.
My biggest takeaway:
The way people make decisions and the way people learn has fundamentally changed. Interruption marketing used to work. We would only become aware of products and services if the company pushed that information to us (direct mail, cold call, billboards, Television Ads). Now, when we need a product or service we want other’s recommendations. We want to learn from their positive or negative experiences. We Google …
For example – Google “Dell Hell” – you will get 321,000 results. These are generally angry customers (yep I am one of them) talking about Dell’s product support. This is much more likely to influence my purchase decision than a dell ad that I see on TV.
Thanks for comment Sandi