Yesterday’s post was Really. I mean Really. What Really will your Cash Flows Be?. If you didn’t read it, please do. It covered two important topics. One was the biggest reason why Warren Buffett has made so much money for so long. The second is how his principle can be applied to operating a company (as opposed to making investments).
A key point I made was A company is advantaged if it knows what its cash flows really will be. This is why Zayo puts so much emphasis on operational finance and detailed forecasting.
I also made up a new term: Intrinsic Cost of Capital. A company will be rewarded by having a lower cost of capital if its cash flows are predictable. Hence, value at any point in time will be higher and more accurate. Minimize uncertainty of cash flows and you are rewarded with optimized value.
However, an executive can not stop there. The executive’s company needs to shine at making it easy for its stakeholders to ascertain what the company’s cash flows really will be. It is not enough for the company to know. A company’s Intrinsic Cost of Capital will be optimized when its stakeholders can minimize their need to guess at what cash flows will really be.
The word transparency is often used. Transparency implies it is easy to see through a barrier and know what is on the other side. Be good at forecasting. Make it easy for your investors to do likewise. Be rewarded with a low Intrinsic Cost of Capital. Be rewarded with a higher and more accurate valuation.

is the expected return on the capital asset
is the risk free rate of interest
is the beta coefficient returns,
is the expected return of the market
is sometimes known as the market premium or risk premium (the difference between the expected market rate of return and the risk-free rate of return).