Archive for the 'MVaaS Blog' Category

Steve Wilson, the veteran account executive at Envysion, wrote a blog post titled The Right Tool for the Job.

We funded Envysion a few years’ ago.  The underlying investment thesis was that a Software as a Service approach to video surveillance would be superior for customers who wanted to view video from dozens or hundreds of locations.    A consistent question we faced was “will there be any features or capabilities that cannot be done through a traditional solution?”.  This turned out to be a hard question to answer.

Certainly a SaaS approach promised dramatic efficiencies to administrators and users.  Many of these are proving to be game-changers.  But most of the capabilities could be provided via a traditional solution (albeit in a far inferior way).   However, identifying capabilities that simply can’t be replicated was less obvious.

Enter My Clips.  Envysion’s MVaaS solution allows a user to point-and-click a interesting video clip to a personal folder in the computing/server cloud.  The URL for this clip can then be sent to other users.  Also, a “friends” list can be maintained to allow others–such as all the store managers in California–to view certain clips.

MyClips enables video to be viewed and shared in ways that traditional systems simply aren’t equipped to handle.  MyClips is becoming one of the most tangible answers to “what features does MVaaS enable that are unique?”.

Thanks Steve for the post.

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Darren Loher is one of the chief technical gurus at Envysion.  He also is a regular contributor to Managed Video as a Service blog.

In a recent post, Darren offered insightful observations about how MVaaS will progress over the coming years.  Excerpt:

“Operating a managed video system at scales of over a million cameras is something that’s going to take considerable “know-how” that only comes from having “been there and done that” over years of learning.”

If you have interest in MVaaS–or more generally how a new Internet category evolves, please read through his post.

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Matt Steinfort wrote a good post on the MVaaS blog.  It is worth taking a look.  Thanks Matt.

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Michael Wilson, Envysion’s CFO and reigning champ of my annual Texas Hold’em tourney, has a couple fun-to-read posts on the Managed Video as a Service blog. The great and colorful Yogi Berra provides the backdrop. The first one is titled “You can observe a lot just by watching” and the second is “We made too many wrong mistakes.” Take a look.

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Michael Wilson has a great post on the ManagedVideoBlog.com site.  He is asking for guesses on where it is headed.  I’m stumped for now but am thinking about it.  In either case, the video clip is fun to watch.

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We have been focusing on how to build awareness for Envysion and the Managed Video as a Service (“MVaaS”) space.  We started a blog on the topic.  We identified highly focused lists of (a) prospective customers (b) prospective partners and (c) other participants int he MVaaS ecosystem.  We outlined tactics on how to strengthen our ties with each of these MVaaS stakeholders.

Upon reading a blog post on Hub Spot, I learned this morning that we are heading completely the wrong direction.   The blog post resonated and led me to concluded Envysion needs to approach its challenge altogether differently.  I have not yet informed the Envysion folks–I assume they read this blog daily so I will use this to communicate with them.  Buckle your seat belts–a course correction is underway.

I will summarize the new plan.  First, we will raise some whole-number multiple of $12M, hopefully at a very high pre-money.  Then we will invest in several of Hub Spot’s suggestions below:

  1. Send 17 Million Pieces of Direct Mail
  2. Place 50 Million Cold Calls
  3. Create a mascot and make it world famous
  4. Buy 1 Billion Pop-up Ads
  5. Start a Fleet of 5 Envysion Blimps
  6. Put Marketing Devices Similar to Bombs in a City
  7. Launch an Envysion NASCAR team
  8. Hire a Celebrity Spokesperson
  9. Purchase 10,000 Hours of Infomercials
  10. Send 250 Billion Spam Emails

The pros and cons of each item are described on Hub Spot’s post (http://blog.hubspot.com/blog/tabid/6307/bid/4155/Top-10-Ways-NOT-to-Spend-12-Million-on-Marketing.aspx).  Many additional suggestions were offered by readers in the comments to the blog.   “95 White Persian Monkeys”, for example, merits serious consideration.

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Darren Loher of Envysion (a provider of Managed Video as a Service) wrote a great post on the Managed Video Blog site.  The opening sentence is a perfect lead in:

“If your video system isn’t linked to ‘real’ information, it is providing only a mere fraction of the value it could be.”

Darren referenced a blog called Security Dreamer (http://www.securitydreamer.com/) and linked to a particular interesting post on the site.  I will add Security Dreamer to my blogroll.

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Do me a favor.  Visit managedvideoblog.com.  Put it on your favorites toolbar.  Subscribe to it. 

Over the next few weeks, I will provide more context on the meaning of MVaaS.  It is a product category service that will prove to be very interesting to broadband service providers. 

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