This is the fourth and last of the series “Is Content the King of the Network?” My answer was no. But does this imply I believe Network is the King of Content? Hmmmm.
Is Warren Buffett more successful than Bill Gates? Is Google the King of Amazon? Is Cisco the King of Microsoft? Silly questions are these. And silly is the question of whether Network is the King of Content or vice-versa.
A great network business can be inherently valuable in its own right. If it is a unique platform for delivery of content, it will extract its fair share of the value creation.
Great content, likewise, is a fantastic source of value. It will command its fair share of the value chain.
The word great is more important than the words network and content. The key is to understand your company. What is its core competency? What makes you great at what you do? What is a clever way to exploit this advantage?
Either Network or Content can be a king. Like Europe in the 1600’s, there is room for more than one king.

June 7th, 2008 at 10:41 am
Content is royalty (I have 4 daughters)…while the royalty thing is true, it doesn’t go anyplace without the royal Carriage…you can’t have one without the other…however, the carriage can take an abrupt change. Since 1998, our w3w3.com Carriers have change a ton.