We have been focusing on how to build awareness for Envysion and the Managed Video as a Service (”MVaaS”) space. We started a blog on the topic. We identified highly focused lists of (a) prospective customers (b) prospective partners and (c) other participants int he MVaaS ecosystem. We outlined tactics on how to strengthen our ties with each of these MVaaS stakeholders.
Upon reading a blog post on Hub Spot, I learned this morning that we are heading completely the wrong direction. The blog post resonated and led me to concluded Envysion needs to approach its challenge altogether differently. I have not yet informed the Envysion folks–I assume they read this blog daily so I will use this to communicate with them. Buckle your seat belts–a course correction is underway.
I will summarize the new plan. First, we will raise some whole-number multiple of $12M, hopefully at a very high pre-money. Then we will invest in several of Hub Spot’s suggestions below:
- Send 17 Million Pieces of Direct Mail
- Place 50 Million Cold Calls
- Create a mascot and make it world famous
- Buy 1 Billion Pop-up Ads
- Start a Fleet of 5 Envysion Blimps
- Put Marketing Devices Similar to Bombs in a City
- Launch an Envysion NASCAR team
- Hire a Celebrity Spokesperson
- Purchase 10,000 Hours of Infomercials
- Send 250 Billion Spam Emails
The pros and cons of each item are described on Hub Spot’s post. Many additional suggestions were offered by readers in the comments to the blog. “95 White Persian Monkeys”, for example, merits serious consideration.
Posted by Dan Caruso (May 21, 2008)
May 21st, 2008 at 9:34 pm
I didn’t realize blimps were an option. Count me in!