Bear On Business

For a long time, Envysion struggled with how to describe what it did. Video Surveillance seemed completely wrong. It implied secuirty. It implied selling and installing systems. It implied being one of hundreds of providers a cusotmer could turn to. It implied an industry that is half a century old.

Envysion isn’t a secuirty company. Its customers look to Envysion’s service to help them with marketing and operations, along with secuirty. Envysion’s technology is really a telecom / Internet architecture, akin to a Softswitch architecture. So how in a nutshell should Envysion describe what it does?It would be nice if the “space” had a name. After many months of searching for and kicking around possible names, we settled on “Managed Video as a Service” or MVaaS. To help solidify this name, we launched a blog called “Managed Video as a Service”. Though the blog is only a couple months old, it is getting a lot of visits.

We are seeing evidence of MVaaS being accepted as an industry term. Video Protein has a white paper titled Managed Video as a Service on their web site. A new company–ByRemote–uses MVaaS on their web site. We have seen industry correspondence that uses MVaaS to describe the space.

We see this as important in the evolution of Envysion, as it creates an awareness and understanding of the role Envysion and others are playing in developing enterprise video services. As the space get defined, industry forum can be establised and standards bodies can form. Investors also have a shorthand way of describing companies who are involved in this exciting and fast growing area.