Posted by Dan Caruso
March 30, 2010
Yesterday, Telecom Ramblings did a post on ( EBITDA-Capital ) / Revenue. The question being raised is whether this is a good metric for overall financial performance. IMO, the short answer is NO.
I wrote a series of posts on Value Creation some time back. Unfortunately, the financial metric that matters most is a bit more complex than ( EBITDA-Capital ) / Revenue. You cannot sidestep the Value Creation equation.
Take three companies, all of which have a ( EBITDA-Capital ) / Revenue of 25%.
1. Company A might be knowingly passing up good NPV projects because it desires to generate cash. Why? Perhaps they have a debt maturity issue. Perhaps they desire to pay cash dividends. Perhaps they are “dressing themselves up to be sold”.
2. Company B might be doing this because their business is in the maturity phase. Revenue might be stagnant or perhaps in decline. Milking the business is the only way to extract cash flow (and thereby create value) for their stakeholders.
3. Company C might be pursuing at a double digit rate. Perhaps they are funding all the good NPV opportunities they see, so investing more isn’t an option. However, despite their impressive 25% OCF margin, they are growing as well. Obviously they are creating more value than those two businesses above.
I could name a telecom company in each of the categories above.
Take three other companies, all of which have a ( EBITDA-Capital ) / Revenue of 0% (or perhaps even negative)
1. Company A might be funding bad NPV projects. Why? Perhaps they don’t know it. Perhaps they are too enamored with revenue growth, and are hiding behind an inappropriately large capital program.
2. Company B might have no choice. Their business is struggling and they are trying to fix it. Management might be doing a good job, but their backs are up against the wall.
3. Company C might be growing at a double digit rate, and doing so on the backs of strong NPV opportunities. Sure their OCF might be zero or negative, but their business is growing in value at a pace that far exceeds the discretionary expenditures.
This is why I focus on the Value Creation approach. It ties growth and enterprise value together with Operating Cash Flow. Make sense?